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Statistics - Tabulation - Database Development - Presentation
Market Research - Database Development 1 - Database Development 2 - Miscellaneous Projects

Sample Project 1: Market Research, Tabulation, Presentation


Evaluation of Market Research Data

Situation: A Corporation conducts a market survey resulting in a data file containing up to many hundreds of variables. The data file is to be tabulated in a manner so as to provide a conclusive, comprehensive overview over its content.

Solution: Using the questionnaire, code plans for open-ended questions, the data file, and after some cooperative deliberation on variables constituting table headers and additional cross tabs, a complete set of tables over all variables is being provided in a matter of days (MS Excel®). The most important results may be visualised as MS Powerpoint® charts.